Pattern
Pattern
Pattern
Crafting the Pattern app experience
Crafting the Pattern app experience
Crafting the Pattern app experience
Pattern app is Pakistan's first loyalty food app, where the more you eat, the more reward points you get.
Pattern app is Pakistan's first loyalty food app, where the more you eat, the more reward points you get.
Role
Product Designer
Product Designer
Responsibility
UX/UI Design
Design System
Prototyping
Upgrading the design
Here's how the app looked and felt. The UI was outdated and
Upgrading the design
Here's how the app looked and felt. The UI was outdated and
Upgrading the design
Here's how the app looked and felt. The UI was outdated and
Upgrading the design
Here's how the app looked and felt.
Upgrading the design
Here's how the app looked and felt.
Upgrading the design
Here's how the app looked and felt.
Key Insights from user research and competitive analysis
Problem # 1
Users didn’t like the experience of browsing through the items because they are nested within the Menu screen. Inorder to view a different menu, users had to go back from the items list to menu screen and then go into the detail of a different menu.
Competitor apps had easy and intuitive navigation
Problem # 2
Some users weren't getting OTPs, hence they weren't able to login.
Competitor apps had no OTP issues
Problem # 3
After adding an item in bucket, entering delivery information would sometimes prompt the user to edit the bucket because the previously added item wasn’t available for delivery in that area.
Some competitor had this issue
Problem # 4
Most users preferred to pay online but that option wasn’t available in the app.
Competitor apps had more payment options
Problem # 4
Most users preferred to pay online but that option wasn’t available in the app.
Competitor apps had more payment options
Problem # 5
After successfully placing an order, there were no real time status updates.
After successfully placing an order, there were no real time status updates.
Key Insights from user research and competitive analysis
Problem # 1
Users didn’t like the experience of browsing through the items because they are nested within the Menu screen. Inorder to view a different menu, users had to go back from the items list to menu screen and then go into the detail of a different menu.
Competitor apps had easy and intuitive navigation
Problem # 2
Some users weren't getting OTPs, hence they weren't able to login.
Competitor apps had no OTP issues
Problem # 3
After adding an item in bucket, entering delivery information would sometimes prompt the user to edit the bucket because the previously added item wasn’t available for delivery in that area.
Some competitor had this issue
Problem # 4
Most users preferred to pay online but that option wasn’t available in the app.
Competitor apps had more payment options
Problem # 4
Most users preferred to pay online but that option wasn’t available in the app.
Competitor apps had more payment options
Problem # 5
After successfully placing an order, there were no real time status updates.
After successfully placing an order, there were no real time status updates.
Key Insights from user research and competitive analysis
Problem # 1
Users didn’t like the experience of browsing through the items because they are nested within the Menu screen. Inorder to view a different menu, users had to go back from the items list to menu screen and then go into the detail of a different menu.
Competitor apps had easy and intuitive navigation
Problem # 2
Some users weren't getting OTPs, hence they weren't able to login.
Competitor apps had no OTP issues
Problem # 3
After adding an item in bucket, entering delivery information would sometimes prompt the user to edit the bucket because the previously added item wasn’t available for delivery in that area.
Some competitor had this issue
Problem # 4
Most users preferred to pay online but that option wasn’t available in the app.
Competitor apps had more payment options
Problem # 4
Most users preferred to pay online but that option wasn’t available in the app.
Competitor apps had more payment options
Problem # 5
After successfully placing an order, there were no real time status updates.
After successfully placing an order, there were no real time status updates.