Role
Product Designer
Company
About the project
In the Islamic faith, it is essential to perform the five daily prayers. However, during menstruation, women are excused from performing these prayers. Apart from marking prayers as excused and tracking periods, another goal of this feature is to guide women and give them comfort while they are experiencing menstruation.
About the project
In the Islamic faith, it is essential to perform the five daily prayers. However, during menstruation, women are excused from performing these prayers. Apart from marking prayers as excused and tracking periods, another goal of this feature is to guide women and give them comfort while they are experiencing menstruation.
About the project
In the Islamic faith, it is essential to perform the five daily prayers. However, during menstruation, women are excused from performing these prayers. Apart from marking prayers as excused and tracking periods, another goal of this feature is to guide women and give them comfort while they are experiencing menstruation.
About the project
In the Islamic faith, it is essential to perform the five daily prayers. However, during menstruation, women are excused from performing these prayers. Apart from marking prayers as excused and tracking periods, another goal of this feature is to guide women and give them comfort while they are experiencing menstruation.
Brainstorming workshop
Valuable insight was discovered in brainstorming session which involved all the key stakeholders for this project. Main goal was to identify why this feature is important.
Brainstorming workshop
Valuable insight was discovered in brainstorming session which involved all the key stakeholders for this project. Main goal was to identify why this feature is important.
Brainstorming workshop
Valuable insight was discovered in brainstorming session which involved all the key stakeholders for this project. Main goal was to identify why this feature is important.
Brainstorming workshop
I conducted a workshop which involved all the key stakeholders for this project. Main goal was to identify why is this feature needed and how will this feature connect with the existing app and gain traction.
Challenges faced by women
Challenge # 1
Prayers are marked as missed, which breaks the prayer streak
A user is awarded a prayer streak badge when all daily prayers are marked as done. Incase of a woman going through her periods, she isn't able to pray and prayers are not marked as done. As a result, they lose the prayer streak and therefore fall short of achieving the badge.
Challenge # 2
Lack of Islamic guidelines in other applications
Other Islamic apps lack rulings and guidelines related to menstruation.
Challenges faced by women
Challenge # 1
Prayers are marked as missed, which breaks the prayer streak
A user is awarded a prayer streak badge when all daily prayers are marked as done. Incase of a woman going through her periods, she isn't able to pray and prayers are not marked as done. As a result, they lose the prayer streak and therefore fall short of achieving the badge.
Challenge # 2
Lack of Islamic guidelines in other applications
Other Islamic apps lack rulings and guidelines related to menstruation.
Challenges faced by women
Challenge # 1
Prayers are marked as missed, which breaks the prayer streak
A user is awarded a prayer streak badge when all daily prayers are marked as done. Incase of a woman going through her periods, she isn't able to pray and prayers are not marked as done. As a result, they lose the prayer streak and therefore fall short of achieving the badge.
Challenge # 2
Lack of Islamic guidelines in other applications
Other Islamic apps lack rulings and guidelines related to menstruation.
The challenges
Challenge # 1
Prayers are marked as missed, which breaks the prayer streak
A user is awarded a prayer streak badge when all daily prayers are marked as done. Incase of a woman going through her periods, she isn't able to pray and prayers are not marked as done. As a result, they lose the prayer streak and therefore fall short of achieving the badge.
Challenge # 2
Lack of Islamic guidelines in other applications
Other Islamic apps lack rulings and guidelines related to menstruation.
Our goal
Goal # 1
Personalized Experience
While using the app in Pink mode, its experience would change in a way that it would comfort and guide women going through periods
Goal # 2
Remain informed
Have Islamic content (health & hygiene, dua) within the app related to mentruation.
Our goal
Goal # 1
Personalized Experience
While using the app in Pink mode, its experience would change in a way that it would comfort and guide women going through periods
Goal # 2
Remain informed
Have Islamic content (health & hygiene, dua) within the app related to mentruation.
Our goal
Goal # 1
Personalized Experience
While using the app in Pink mode, its experience would change in a way that it would comfort and guide women going through periods
Goal # 2
Remain informed
Have Islamic content (health & hygiene, dua) within the app related to mentruation.
Our goal
Goal # 1
Personalized Experience
While using the app in Pink mode, its experience would change in a way that it would comfort and guide women going through periods
Goal # 2
Remain informed
Have Islamic content (health & hygiene, dua) within the app related to mentruation.
Challenges faced by women
Challenge # 1
Prayers are marked as missed, which breaks the prayer streak
A user is awarded a prayer streak badge when all daily prayers are marked as done. Incase of a woman going through her periods, she isn't able to pray and prayers are not marked as done. As a result, they lose the prayer streak and therefore fall short of achieving the badge.
Challenge # 2
Lack of Islamic guidelines in other applications
Other Islamic apps lack rulings and guidelines related to menstruation.
Challenges faced by women
Challenge # 1
Prayers are marked as missed, which breaks the prayer streak
A user is awarded a prayer streak badge when all daily prayers are marked as done. Incase of a woman going through her periods, she isn't able to pray and prayers are not marked as done. As a result, they lose the prayer streak and therefore fall short of achieving the badge.
Challenge # 2
Lack of Islamic guidelines in other applications
Other Islamic apps lack rulings and guidelines related to menstruation.
Challenges faced by women
Challenge # 1
Prayers are marked as missed, which breaks the prayer streak
A user is awarded a prayer streak badge when all daily prayers are marked as done. Incase of a woman going through her periods, she isn't able to pray and prayers are not marked as done. As a result, they lose the prayer streak and therefore fall short of achieving the badge.
Challenge # 2
Lack of Islamic guidelines in other applications
Other Islamic apps lack rulings and guidelines related to menstruation.
The challenges
Challenge # 1
Prayers are marked as missed, which breaks the prayer streak
A user is awarded a prayer streak badge when all daily prayers are marked as done. Incase of a woman going through her periods, she isn't able to pray and prayers are not marked as done. As a result, they lose the prayer streak and therefore fall short of achieving the badge.
Challenge # 2
Lack of Islamic guidelines in other applications
Other Islamic apps lack rulings and guidelines related to menstruation.
Persona
Persona
Persona
Persona
Solution
Our UX team conducted extensive research to identify the studio's target audience and their needs. We then designed a new information architecture that simplified the site's structure and made it easier for users to find what they were looking for. We also created a clean and modern design that reflected the studio's aesthetic and brand identity.
To improve the site's usability, we introduced clear calls to action that guided users through the site and encouraged them to engage with the studio's content. We also optimized the site for mobile devices, ensuring that users could access the site on any device and from anywhere.
Solution
Our UX team conducted extensive research to identify the studio's target audience and their needs. We then designed a new information architecture that simplified the site's structure and made it easier for users to find what they were looking for. We also created a clean and modern design that reflected the studio's aesthetic and brand identity.
To improve the site's usability, we introduced clear calls to action that guided users through the site and encouraged them to engage with the studio's content. We also optimized the site for mobile devices, ensuring that users could access the site on any device and from anywhere.
Solution
Our UX team conducted extensive research to identify the studio's target audience and their needs. We then designed a new information architecture that simplified the site's structure and made it easier for users to find what they were looking for. We also created a clean and modern design that reflected the studio's aesthetic and brand identity.
To improve the site's usability, we introduced clear calls to action that guided users through the site and encouraged them to engage with the studio's content. We also optimized the site for mobile devices, ensuring that users could access the site on any device and from anywhere.
Solution
Our UX team conducted extensive research to identify the studio's target audience and their needs. We then designed a new information architecture that simplified the site's structure and made it easier for users to find what they were looking for. We also created a clean and modern design that reflected the studio's aesthetic and brand identity.
To improve the site's usability, we introduced clear calls to action that guided users through the site and encouraged them to engage with the studio's content. We also optimized the site for mobile devices, ensuring that users could access the site on any device and from anywhere.
Outcome
The redesign of the architect studio's website had a significant impact on their business. The new site saw a 40% increase in page views and a 25% increase in engagement, with users spending more time on the site and engaging with more content. The site's bounce rate decreased by 30%, indicating that users were finding what they needed and staying on the site longer. The studio was thrilled with the results and reported an increase in inquiries and business as a result of the improved UX.
Outcome
The redesign of the architect studio's website had a significant impact on their business. The new site saw a 40% increase in page views and a 25% increase in engagement, with users spending more time on the site and engaging with more content. The site's bounce rate decreased by 30%, indicating that users were finding what they needed and staying on the site longer. The studio was thrilled with the results and reported an increase in inquiries and business as a result of the improved UX.
Outcome
The redesign of the architect studio's website had a significant impact on their business. The new site saw a 40% increase in page views and a 25% increase in engagement, with users spending more time on the site and engaging with more content. The site's bounce rate decreased by 30%, indicating that users were finding what they needed and staying on the site longer. The studio was thrilled with the results and reported an increase in inquiries and business as a result of the improved UX.
Outcome
The redesign of the architect studio's website had a significant impact on their business. The new site saw a 40% increase in page views and a 25% increase in engagement, with users spending more time on the site and engaging with more content. The site's bounce rate decreased by 30%, indicating that users were finding what they needed and staying on the site longer. The studio was thrilled with the results and reported an increase in inquiries and business as a result of the improved UX.